I'm all for going all out and pouring my heart into whatever it is I believe in or am passionate about. If I'm going to do something, I'm going to give it my all. Go big or go home......unless of course you're talking about a marketing strategy where going big could mean going home much earlier than expected. I like the thought of my website being able to service everybody, in every market, in every city, in every country with various demographics. I believe it can and will get there jut not right out of the gate. Initially I won't be able to service everybody, everywhere nor do I want to. Instead of spreading myself thin, I will focus my efforts in San Diego. I will target local businesses, local news groups, publications and residents. My focus will be to both create awareness of my website that has been created to service just San Diego and to gather as much feedback as possible on what service providers, users, anyone that's willing to talk is saying about the site, what they like and don't like. I will cater to the San Diego community and make it about them and provide them will a service that they want and will make them successful and their lives easier. I will make it a point to go business to business and personally introduce myself to all small business owners and provide them with awareness of my website and how it can and will benefit them once they begin using it. I will make it a point to do all I can to see each of these businesses succeed. Small businesses in San Diego will flourish and increase their revenues because of my website and I will do all I can to make sure that happens. This is how I will begin to market my website. It will be personal, it will be real, and I will build my brand one person, one business at a time. Once I can prove the websites concept in San Diego I will then leverage that success to expand into other nearby cities such as Los Angeles, Santa Barbara, San Francisco, Las Vegas, and so on and keep moving across the country and inevitably across the world. My plan is to go big, just not yet.
Consider this, Craigslist started out as just a small website that was designed to service a handful of people in San Francisco. Craigslist services the world now. Facebook got its start by first servicing just the Harvard Student Community. I think you know the rest. Start small, think big!
"Quality is never an accident; it is always the result of high intention, sincere effort, intelligent and skillful execution; it represents the wise choice of many alternatives."
~ William A. Foster
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